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Posted on: 2008/08/27


PONY RYDER is presenting a Fashion Illustrator Daniel Jonathan Roberts a.k.a. Danny, a face behind fantastic art blog where you can see all of his illustrations:

DANNY ROBERTS: I've liked to draw my whole life, but wasn't any good. it wasn't till 3 years ago that i committed to drawing every day and my drawings started improving.

PONY RYDER: How did your career as an illustrator begin? DANNY ROBERTS: It's kinda funny how it started. I started at the Academy of Art University, majoring in Fashion Design, and the first class i took was fashion illustration 1. I fell in love with doing fashion illustrations and decided then that i didn't want to be a designer, but an illustrator.

PONY RYDER: Did you go to any kind of school for drawing or something similar?
DANNY ROBERTS: Yes. My first year of college my major was in photography, but then i ended up leaving that college and transferring to The Academy of Art University, where i majored in fashion design and then ended up concentrating in fashion Illustration.

PONY RYDER: Is illustration the only type of art that you do?
DANNY ROBERTS: No. I like to do just about every type of art. i have a backround in photography, and i like to do a lot of digital imaging. Also, when i have time i like to write music, and write stories and poems.

PONY RYDER: Why did you choose fashion as a focus of your work?
DANNY ROBERTS: There are a few reasons. First one is, i love drawing clothes and the challenge of drawing drapes. Also, i was studying to be a fashion designer when i first learned how to draw so drawing fashion/ figures feels really natural to me.

PONY RYDER: Do you see fashion as a bridge between art and commercial?
DANNY ROBERTS: hmmm... that's an interesting question. I've never thought of it that way. i guess it could be.

PONY RYDER: Can you name us some of the fashion projects you worked on, that you are specially proud of?
DANNY ROBERTS: Last year, i was asked to Illustrate the Look book for Academy of Art Senior show at New York Fashion week. That was my first job and it was a great learning experience for me.Also, i'm not sure if this constitutes as a fashion project, but my character sketchbook, that is probably one of my most personal projects and the one i think i'm most proud of.

PONY RYDER: What technique and materials do you use?
DANNY ROBERTS: For techniques, i almost always draw using blind contour cheating a little, which basically means, i try to look at my paper as little as i can, and keep my eye on whatever i'm drawing. I like drawing this way cause it keep my line true. i like using a lot of mix media, but fine tip pens like micron pens are my favorites. Also, water down ink or Gouache.

PONY RYDER: What advice would you share with someone who is just entering the world of illustration, and is trying to create a work of his own?
DANNY ROBERTS: I would say be true to yourself and enjoy it. It can be hard and frustrating trying to break in to the illustration world. i think the key is motivation. if your motivation isn't on "Making it", i think you will get burned out, but if it's on having fun and enjoying what you do, i don't think you can ever get burned out.

PONY RYDER: In Vol.I and Vol.II of your sketches the themes you use are Lilly Cole and Gemma Ward. Why did you choose them? Are there some other modells that inspire you?
DANNY ROBERTS: ha ha ha yea. It is kinda random how i ended up drawing them, but they looked like just like girls i drew right when i first started drawing. i didn't know who Lily Cole or Gemma Ward were and then one day my first year of college, i saw a picture of Gemma and i froze, cause she looked just like my drawings. The same thing was true with Lily Cole; it was like seeing my drawings come to life. i started the Lily and Gemma book to practice and refine my drawing skills by drawing just those two girls over a long period. It was kind of like a science project; i choose just two people to cut down on the variables. I thought it only seemed right to draw them, because their look complemented my drawing style. ..

DANNY ROBERTS: Yes, there are a handful of other models that inspire me, and i'm always on the lookout for new models. I like to draw Sophie Ward alot; she has a beautiful long graceful look to her, and she also has the coolest hands i've ever seen! Also, i love the looks of Jessica Stam and Heather Marks, and though i haven't drawn her much, i think Mona Johannesson has a great innocent look.

PONY RYDER: Do you see a possibility that illustrations start regullary appearing next to photo editorials in fashion magazines?
DANNY ROBERTS: That is definitely one of my goals. It is sad to me that Fashion Illustration has died off as much as it has, considering that illustration is the earliest form of "photo editorials".i think it's very likely illustration can make a come back.

PONY RYDER: Can you give us a preview of your work that we are very excited to see in the future?
DANNY ROBERTS: I've have a few things in the works right now. I'm currently finishing up illustrating my first children's book, writen by Sophie Ward, and i'm also finishing up Volume 2 of the Lily and Gemma book. In addition, i've begun planning this Collaboration project with Sophie Ward and muscian Stacy Dupree from the band Eisley.

Danny Roberts will soon set up his online store, but before he does be sure to check out his portfolio and vote for the images You like!
Outgoing as he is, he is also planning to air the video of drawing development so for all illustration lovers, go and see... That kind of a lesson does not happen on daily basis!

Danny says Hi to Pony Ryder! Pony HI-s back!

This is a genuine interview done by Pony Ryder for Pony Ryder Original Q and A section!


Posted on: 2008/08/21

Pony Ryder is presenting a London based Fashion Photographer James Mountford!
James is a professional who understands "web world" as well as blog wich he sees as a platform to present his work in a more free/personal artistic way.
That is why he owns a perfect blog named "I heart Krackney" which u can find on this URL:

JAMES MOUNTFORD: I started my blog a couple of months ago and i really love the way I can post whatever i want in any order i want, it can be fashion or landscapes or documentary. It has really helped me to move away from industry boundaries and place a solid style on my work...

PONY RYDER: James, how did u become a photographer?
JAMES MOUNTFORD: Photography and fashion had always been fascinating to me, when i was young i had a scrapbook of photos and pages from magazines. When i was sixteen i got my first camera and realized that taking pictures was all i wanted to do... The rest was just patients, time and hard work...

PONY RYDER: can u name the work you did so far?
JAMES MOUNTFORD: i-D, Tank, Sleek, Art Review, Rodeo, Stimuli, Wound, Korean Harpers, Korean Homme+.....

PONY RYDER: As a fashion photographer, what is your main focus when doing a shoot: the model, the fashion or the technical aspects of photography? Many photographers have a different approach to fashion - what is yours?
JAMES MOUNTFORD: My main focus when i'm shooting is of course the photography, i wouldn't say i'm a purist fashion photographer, so the fashion isn't everything to me. I find myself constantly trying to leave the constraints of a fashion "story" i want to photograph the surroundings, the people outside the set, the sky, the trees, not just the model and the clothes.

PONY RYDER: Do you prefer the artistic or the commercial aspect of fashion photography, and how do you try to achieve their unity?
JAMES MOUNTFORD: Artistic, it's very hard to achieve a unity between the two but with so many interesting art based magazines out there now maybe you don't need to. Or maybe the artistic side has become more commercially viable?

PONY RYDER: James, you are also active blogger, what made u become one?
JAMES MOUNTFORD: I started blogging because i got bored of presenting my work in a portfolio format, i find it really exciting that you can post your work in such an instantaneous and creative way.

PONY RYDER: Did you get positive blog feedback?
JAMES MOUNTFORD: Yes i've had so much great feed back from my blog, i think it allowed me to fine tune my style and i think that has pushed me to a better level...

PONY RYDER: on your blog, u have a different type of photos... who or what is your muse?
JAMES MOUNTFORD: I don't have or haven't yet found a muse, the thing i am most passionate about now and have been for a long time, is black and white pictures...

PONY RYDER: what are you looking for in a fashion model? what is an x factor for you?
JAMES MOUNTFORD: For me its there attitude, they have to understand what a model needs to do, she's the key to everything! Hair, makeup, styling. Just standing there and looking pretty doesn't cut it. She needs to understand the clothes, the photographer, the idea behind the shoot and she needs to bring something to it, a part of her, thats what i love about a good model... They all look good but if she understands the shoot and works with everybody she'll look amazing!

PONY RYDER: Who is the most famous model you took pictures off, and who is the most exceptional one?
JAMES MOUNTFORD: I've photographed Agyness Deyn and Irina Lazareanu when they were first starting out. I've shot many many great girls but one that stood out recently is Adjork at IMG, she's amazing, she wants to know everything about the shoot before hand, she studies it and builds a character especially for that shoot, that along with her amazing look makes her one of my favorite people to work with...

PONY RYDER: where can we expect to see your future work? Except your blog?
JAMES MOUNTFORD: I've just finished an amazing shoot for Stimuli magazine with Hannah Stafford @ Next and one for Sleek a berlin based art/fashion magazine. Things in the pipeline are Dazed and Confused magazine and a collaboration project with Future Classics...

PONY RYDER: Favourite photographers ...?
JAMES MOUNTFORD: Favorite photographers are many! The list would start with Peter Lindbergh, Robert Frank, Richard Avedon, Helmut Newton, Cartier-Bresson, Jurgen Teller and so on....

JAMES MOUNTFORD: For me Magazines and Books are the ultimate photographic platform but the web and especially blog format sites are offering amazing new ways to publish and present work...

JAMES MOUNTFORD on I heart Krackney: This is a place for all my orphan photographs. The pictures i don't know what to do with, the rough ideas and the unfinished shoots... But also the photos i really love and want to show again...


This interview is a genuine interview done by PONY RYDER with JAMES MOUNTFORD.
You can see the intire James portfolio at !


Posted on: 2008/08/04

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