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EMMA MACLAREN: the interview

Posted on: 2009/06/29

Bottega Veneta SS09 / Ph. Larry Sultan

Classic Chic, Expensive Elegance: Emma MacLaren!

Emma MacLaren is with Models1 (London), DNA (NY), Ford (Europe), Why Not (Milan).

Courtesy of DNA

The Interview

PONY RYDER: Tell us how you were discovered and who scouted you?

EMMA MACLAREN: I was scouted at the Clothes Show live at the NEC in Birmingham, by Models 1.

PONY RYDER: The story has it that you are the only one who came to an open call casting with no make up. Did you know beforehand how to behave?
EMMA MACLAREN: I remember this, it was also quoted that I had a ‘little pink bow in my hair’ - it’s true I did, I was only 14 at the time. Fortunately I’ve been blessed with a nice complexion and didn’t need to wear make-up; however, if this had been on advice from my bookers at Models 1 then of course I would have followed it.

DNA site

PONY RYDER: Tell us about your family. Are there any other models in your family?
EMMA MACLAREN: I live with my Mum and my sister, both of whom I adore. My Mum is a nurse but has been asked if she was once a model. My sister is trained in performing arts and is currently training as a beauty therapist – she is really pretty but unfortunately not quite tall enough to be a model.

PONY RYDER: People often compare you to old school supermodels. Who do you like being compared to and who is your role model?
EMMA MACLAREN: I like being compared to Lily Donaldson; she is so versatile in her looks and also on the catwalk. I don’t have a single role model; there are so many supermodels whom I admire. However, I really respect Yasmin le Bon, I have just had the privilege to work with her, she is so accomplished and such a lovely person.

@ TFS by Bianca

PONY RYDER: Do you think that there are photographers, casting directors and magazines that can promote a model more than others, and if so, who was most important in helping you become a star?
EMMA MACLAREN: Like most models I would aspire to work with people and for magazines that are renowned and well recognised. I have already been fortunate enough to work with several famous photographers and had editorials and beauty shots in many prominent magazines. If I were to appreciate one person in particular for promoting me then it would have to be the casting director Mr John Pfeiffer.
EXIT MAG 08 / ph: Roger Rich & Sam Ranger / by ediewarhol @ TFS

PONY RYDER: You once mentioned that your bookers advise you on what to wear for each casting. Is that a common practice?
EMMA MACLAREN: It is always important to take any advice from my bookers when attending castings or go sees. Designers and directors are unique and often looking for that ‘special something’ in the models that they choose. Of course, from experience and having cast for many important people in the fashion industry I have now developed my own style but this can always be ‘tweaked’ as required.
source: OhJane @ TFS

PONY RYDER: Is it important to be among the first models at a casting?
EMMA MACLAREN: It isn’t always possible if you are attending many castings at similar times but extremely important castings should take precedence, you should arrive extra early as there will probably be a queue of models waiting. I think it shows the casting director that the job means a lot to you and that you are punctual.

DNA site

PONY RYDER: What’s the biggest mistake a model can do? Have you ever made a mistake that you shouldn’t have made?
EMMA MACLAREN: To be arrogant and proud. I have met and worked with some of the loveliest people in the industry and they deserve to be treated with respect and not taken for granted.

I can’t recall ever making a mistake, at least I hope not anyway. The worst thing that has happened to me was during a catwalk, the heel of my shoe fell off near the beginning, I tiptoed the rest of the way round and I don’t think anyone noticed!

L'officiel Paris 08 / ph: Harri Peccinotti

PONY RYDER: What’s your favourite picture of yourself?
EMMA MACLAREN: One taken during the Bottega Venetta campaign where I was standing in the garden by a lovely tree, looking heartbroken.

I also like a profile picture taken during a magazine shoot for L’Officiel magazine.

Krizia SS09 / source: Asmanis @ TFS

PONY RYDER: How has your catwalk style developed and improved? Do you have a special approach for every designer, or do you have a signature walk that works every time?

EMMA MACLAREN: Thanks to catwalking lessons arranged by my agency and time spent practising after watching Fashion TV for hours on end; I have gradually developed my own signature walk. Designers often tell you if they want you to incorporate a special mood or movement in your walk, this becomes easier with experience.

Marie Claire UK 2008 / ph: Bruno Ripoche

PONY RYDER: Have the dance lessons that you had been taking helped you with your walk and posing?
EMMA MACLAREN: Ballet and jazz dance has definitely given me strength and stamina so that I can hold a difficult pose and also poise myself gracefully. On the catwalk, it has helped with my posture and in maintaining my balance in those extremely high heels!

Runway S. Rykiel / Asmanis @ TFS

PONY RYDER: During fashion weeks models got booked to do several shows each day! How do you rush from one show to another?
EMMA MACLAREN: You have to really look after yourself, eating well and getting as much sleep as possible. I try to remain calm and professional despite the pressure. It also helps to have a driver pre-booked.

Ashley Isham FW 08/ 77 visions/ edie warhol

PONY RYDER: How do hair stylists manage to make great hairdos to a model who’s had a different hairstyle just a few hours earlier?
EMMA MACLAREN: Apart from the fact that they appear to have magic tools and sprays to deal with every new challenge, I believe that they are geniuses with amazing talents for transformation and a great deal of patience.

Marie Claire UK 2008 / Ph: Bruno Ripoche
PONY RYDER: Do fashion shows often start late because models can’t make it on time during fashion week?
EMMA MACLAREN: This does happen sometimes but there are lots of other reasons too. If the first show of the day starts late and shows are at the same venue then all are delayed. Generally, models do the best they can to make it as close to time as possible.

Dior show / source: ohJane @ TFS

PONY RYDER: What runway and photo shoot are you most proud of?
EMMA MACLAREN: I have two favourite runways, initially in my first season when I did Christian Dior in Paris and then when I walked for Bottega Venetta and closed their show.

There are 3 photo shoots I am proud of, firstly the Bottega Venetta campaign and now two new campaigns I have just done which will come out later this year.

DNA site

PONY RYDER: Tell us about the working conditions at the moment, with the economic crisis affecting the fashion industry. Has this affected you personally?

EMMA MACLAREN: I was reading in the press recently that at the moment, during the economic crisis, ‘blonde haired and blue eyed ‘ models are more likely to get work, I think this must be true as I have been booked for several amazing campaigns and editorials this past year.

Bottega Veneta SS09 ph: Larry Sultan

Bottega Veneta
PONY RYDER: You are the face of Bottega Veneta SS 09 campaign. How was the actual shooting experience?
EMMA MACLAREN: It was absolutely amazing, a night shoot in a house made of glass on Mulholland Drive in Los Angeles. There was a fabulous view over Hollywood and the team of professionals I worked with were all terrific.

PONY RYDER: How long after the casting did you find out you got the job?
EMMA MACLAREN: I didn’t have to attend a casting.

Moschino Cheap & Chic SS09

PONY RYDER: What about the Moschino Cheap&Chic campaign? How was this different from the Bottega Venetta job, as these two brands are very different?
EMMA MACLAREN: This was a lovely day shoot that took place in Paris woodland, we had great fun. I really enjoyed both shoots even though they were so different. The Moschino Cheap & chic campaign portrayed me as young and chic whereas in the Bottega Venetta campaign I looked more elegant and mature. This versatility is very good for my image.

UK Marie Claire 08 / ph: Jonty Davies

the Body
PONY RYDER: how do you stay in shape? Do you have a special food regime?
EMMA MACLAREN: I attend a gym at least three times a week, using both weights and cardiovascular equipment. I walk everywhere that I can and I eat a well balanced, healthy diet. I drink lots of water.

PONY RYDER: which products do you use for taking care of your body?
EMMA MACLAREN: I love ESPA body oils but also coconut body butter.

Ashley Isham FW 08 /77visions/ ediewarhol

PONY RYDER: which products do you use for maintaining your skin?
EMMA MACLAREN: A re-hydrating regime of ESPA products:- Cleanser, toner, face oil, moisturiser and eye cream. Occasionally I use a facemask, either ESPA or one from LUSH.

PONY RYDER: your choice of lip balm...
EMMA MACLAREN: Chanel Hydrating lip treatment

PONY RYDER: your choice of foundation…
EMMA MACLAREN: Chanel sheer Brilliance – Golden apricot

PONY RYDER: your choice of lip gloss…
EMMA MACLAREN: Clarins colour quench lip balm 00

PONY RYDER: your choice of blush…
EMMA MACLAREN: Chanel silky cheek colour Pink Cloud 24

PONY RYDER: what is the most important make up item you cannot do without?
EMMA MACLAREN: My Chanel lip balm

PONY RYDER: what is your favourite beauty indulgence?
@ Christian Dior / source: ediewarhol @ TFS /

Exclusive interview with fashion model Emma Maclaren is original work by Pony Ryder.


Posted on: 2009/06/27

ph: nathaniel goldberg
Lyndsey: Front Center! So elegant, so regal!
DKNY shot by Nathaniel Goldberg, featuring Lyndsey Scott, courtesy of Click NY.


Posted on: 2009/06/22

Marilyn web site

Danica Solomon
fashion newcomer exploring the city of NY

Danica Solomon @ Marilyn NY.


PONY RYDER: Where do you hang out while you are in the City (NY)?

DANICA SOLOMON: I'm still exploring the city, but I love sitting on my fire escape, people watching.

PONY RYDER: Very NY-ish. And did you find any romantic spot in New York?

DANICA SOLOMON: The bridge above the pond in Central Park.

PONY RYDER: What is the best place to eat in the City?
DANICA SOLOMON: Candle Café, try the greek salad.

PONY RYDER: And where do you have your green tea?
DANICA SOLOMON: Tea and Sympathy in Greenwich Village they have the best green tea and scones.

PONY RYDER: Can you recommend a
DANICA SOLOMON: I read a ton, any bookstore that sells a book called The Road. I highly recommend reading it. Its going to be a movie soon too!

PONY RYDER: What is a "must see" for you at the moment?
DANICA SOLOMON: Im also dying to see the new exhibit at the Met and I really like the Frick Museum.

The model city guide, with fashion model Danica Solomon is original work by Pony Ryder.

YULIA LEONTIEVA: the interview

Posted on: 2009/06/17

Ph:Van Mossevelde+N for Amica Italy

Yulia Leontieva: Intense and Mind blowing Beauty!

Yulia Leontieva is is with Marilyn (NYC), Silent (Paris), Why Not (Milan) , Storm (London), AL models NY.

PH: James Mahon

The interview
PONY RYDER: When and how did you start modeling?
YULIA LEONTIEVA: I started modeling when I was 16 years in Latvia. I went to a model school where we learnt catwalking. Then my agency gave me a casting for Paris agency "Metropolitan" , they liked me and I started.
PONY RYDER: But you are with Silent now..
YULIA LEONTIEVA: I changed agency in Paris now I’m with Silent before I was with Metropolitan and my mother agency as well before it was Gints Bude now its ALmodelsNY.

PH: Driu & Tiago

PONY RYDER: What is the hardest thing for you as a model?
YULIA LEONTIEVA: I like modeling , so it's easy for me , but sometimes when I’m tired it's hard to do a shoot and look perfect and show my expressions , or during the fashion week wake up early if I finish my castings and fittings late. But I have one day off and again I love my job.

PH: James Mahon

PONY RYDER: What would you be if you were not a model?
YULIA LEONTIEVA: I would be studying at my high school and then I would go to the university. I love math so I would be doing something with this.

PH: Kelly Klein, FE: Sciascia Gambaccini, @ via TFS ( Shely)

PONY RYDER: What do you like about Paris, any particular place?
YULIA LEONTIEVA: I love Paris, I think it's amazing , and so beautifu. When the weather is good I love staying with friends in a park near the Eiffel tower, or just walk near Louvre, and in Paris I have my best friend and sometimes we go around Paris with a scooter, it's so funny. Paris is one of my favorite places, I would like to live there.

PH: Rick Shaine, STY: Melanie Buchhave for Cover Magazine: June/July 2009


PONY RYDER: How did you feel when you walked the runway for the first time?
YULIA LEONTIEVA: I was a little bit scared, but when I went to the podium I started to feel that I like it , when people watch at me and all photographers take pictures . Now I love this feeling and, of course, I’m not scared anymore, and all the time I want do more and more shows .

Paris backstage (coacd) via shely @ TFS

PONY RYDER: What style on runways do you like the most?
YULIA LEONTIEVA: In all collections I can find something that I like and every season it's something new. If it's couture I love wearing beautiful dresses, or something really crazy.

PONY RYDER: What is your personal style?
YULIA LEONTIEVA: It depends, sometimes it's jeans with a funny t-shirt and jacket and flat shoes or it's a dress with heels.

waiting for PRADA fw09, via stefanelle on TFS (wwd)

PONY RYDER: Which girls are you having most fun with, when you are backstage?
YULIA LEONTIEVA: My very good friend is Anya Kazakova. I would love to do all shows with her. But on the shows I have fun with everyone. It's only the people I know, it's good to make new friends .

Hussein Chalayan SS09 / katherine @ TFS /

PONY RYDER: Do you like doing editorials more, or runway?
YULIA LEONTIEVA: I prefer runway - it is faster than editorial, but in pictures you can show yourself and it's something new all the time , new expressions, every shooting gives something new for me and my book and it's important. When u work for good magazines, you can feel everyone is so professional and then it's easier and interesting. And of course, next time I will do it better.

Givenchy Ruway / via SirSunday on TFS

PONY RYDER: What is your favorite picture of yourself?
YULIA LEONTIEVA: From runways I like Jil Sander pictures and Givenchy. I think I look good on them. From magazines, it's Italian Amica from April 2009. I don’t do a lot of magazines for the moment so a lot of my favorite pictures will come in future.

Biba, Ph: Naomi Yang via Bianca @ TFS

Beauty Talk
PONY RYDER: What products do you use for your face?
YULIA LEONTIEVA: I use only cream to keep my skin soft . And a little bit of makeup under my eyes.
PONY RYDER: What is your favorite make up?
YULIA LEONTIEVA: “YSL” makeup and I love “The Body Shop” cream for body and face, it makes skin soft and they smell so good.

PH: Rick Shaine, STY: Melanie Buchhave for Cover Magazine: June/July 2009

PONY RYDER: How do you stay in shape?
YULIA LEONTIEVA: Before I didn't do anything , but now I try not to eat a lot of chocolate, and eat more fruits and vegetables and when I’m at home I go to the gym.
PONY RYDER: Do you have a beauty secret?
YULIA LEONTIEVA: No, I don’t have one. I love my natural "beauty" and I can say thank you to my mom and dad. I think everyone needs to be loved as they are.

PONY RYDER: Do you have a model friend that you would like to see presented on Pony Ryder blog?
YULIA LEONTIEVA: Yes, I would love to see on Pony Ryder blog Anya Kazakova , and Yulia Lobova.

PH: Driu & Tiago

Exclusive interview with fashion model Yulia Leontieva is original work by Pony Ryder.


Posted on: 2009/06/16

Simply Original, Simply Dorothea!
Dorothea Barth-Jörgensen is with Women-Direct (NY), Elite (Stockholm).

CARLOS FREIRE: the interview

Posted on: 2009/06/10

JD Ferguson

When u meet Carlos you dont say anything, but you think WOW! Paz, Amor e muita Positividade people, it's time for Carlos!

Carlos Freire is with Major NY, Urban (Milano), Vision(LA), 40Graus Models-mother agency (Brazil).

Rick Day via Made in Brazil

PONY RYDER: When did you start modeling?
CARLOS FREIRE : Close to finishing my university, I started to do some modeling jobs in my town and the northeast of Brazil, then when I finished my studies I went to live in Rio de Janeiro and really began to focus on the modeling career..

Vision LA

PONY RYDER: Did you want to do it right away, or did you take some time to think about it?
CARLOS FREIRE : Yes, I took some time to think about it... I was almost finished with my studies, and was already working, but sometimes I was thinking it was so boring to me, because in the area of computer stuff you spend all of your your time in a room in front of a computer, then I thought I'd try something different.

Runway Rosa Cha

PONY RYDER: Tell us more about Brazil and what you like the most about living there.
CARLOS FREIRE : Brazil is amazing, it's a big country, 26 states, each one with its culture, its customs. One of the most beautiful places is the coast area, with many amazing and different beaches.

The thing that I like the most most about living there are the beaches, the city that I was born in and that I was living in until I started modeling, called João Pessoa in the northeast, it's a coastal city. To me it's like a lost paradise, the population is not too big, there are a lot of natural places, also my family and many friends live there.

Carlos for Ralph Lauren

PONY RYDER: What about your family, do they support your modeling career?
CARLOS FREIRE : My family is cool, they support me in what I decide to do, they trust me, I am very grateful for that. The only problem is the distance, sometimes I miss them.

PONY RYDER: Do you have any brothers and sisters?
CARLOS FREIRE : I have one beautiful sister, her name is Luanna, older than me, she's 28. But she's not a model, she is a doctor.

Vision LA

PONY RYDER: Usually Brazilians have an exotic look. What is your ethnic origin?
CARLOS FREIRE : In fact I don't really know, my surname (Theorga) came from Portugal, but my parents are Brazilians, my grandparents also... the Brazilian people are very mixed, it is usually hard to know your exact ethnic origin.

Carlos for Roberto Cavalli by Michael Roberts

PONY RYDER: What's the biggest job you've done so far?
CARLOS FREIRE : I did Roberto Cavalli Menswear S/S 09. And I just shot Armani Exchange Fall 09 here in NY, both campaigns.

PONY RYDER: What kind of jobs would you like to do in the future?
CARLOS FREIRE: There are many kinds of jobs that I'd like to do in the future, a lot of big brands also. I'd like do jeans and I would like to do fragrance one day, never did before.

Vision LA

PONY RYDER: What is your favorite market? Is it NY, Milan or Brazil?
CARLOS FREIRE : I don't have a favorite market yet, all the countries that I've already been to were good and also I haven't been to Europe yet, maybe I will go this year. A lot of places that I want to visit in future, I just started my journey.

Runway Blue Man

PONY RYDER: What do you think is special about Brazilian models?
CARLOS FREIRE : First because the mixture of races, we have great variety of looks, and second - Brazilian models are usually positive persons, good energy... always happy. I think that contributes to the success.

PONY RYDER: You have an amazing body and you're in great shape! Do you feel relaxed posing in underwear and swimwear?
CARLOS FREIRE : Yes, I am relaxed, it's normal, when you work with good professionals it is easy and fast, it's the same to any other job.

PONY RYDER: How do you prepare for these photoshoots?
CARLOS FREIRE: To be prepared I just take care of my body a bit more a couple of days before the shoot.

Rick Day via Made in Brazil

PONY RYDER: Tell us something about your workout routine. How often do you lift weights?
CARLOS FREIRE : My routine is very simple, I work out every day an hour at the gym with weights, but also I'm frequently doing different sports.

Junior mag by Didio via Made in Brazil

PONY RYDER: Do you have to maintain definition all year long, or do you have a period when you just work on your muscle mass?
CARLOS FREIRE : No, I don't have different periods. When I was younger, I was an active child, always doing some sport, I did swimming, judo, soccer and living in the beach, so I always had an athletic body, but skinny. Then when I was 15 I started working out to get more muscle mass. So, until now I tried to keep my body always like that, strong and athletic. So it's good for everything, my job, health and to do any sport.

PONY RYDER: Do you also do a lot of cardio? Do you jog, ride the bike, do you have a special cardio routine?
CARLOS FREIRE : No, I don't have a special cadio routine, but I love to ride the bike and run. Here in New York I already went to several different places by bike, all bridges and parks, it's really nice.

Carlos for Malvin Mhedrik

PONY RYDER: How do you spend your summers?
CARLOS FREIRE : Yes, I try spending my summers in my city João Pessoa, with family and friends. My family is huge and we have a summer house in a paradise beach that everybody goes to, uncles, cousins... All the time on the beach I'm diving, playing soccer, boarding.... I always had a lot of fun over there.

PONY RYDER: What is your favorite beach in Brazil?
CARLOS FREIRE : Many, like I said, the Brazilian coast is amazing. But I love one, I have a lot of history there, called PIPA, 2 hours by car from my city.

Tetu mag

PONY RYDER: Are you worried about favelas? and are things improving concerning them?
CARLOS FREIRE : Maybe my city doesn't have many favelas, but Rio has a lot and the things are still bad... we have a lot of political corruption in Brazil as well, and with that it is difficult to fix things.

PONY RYDER: What is your favorite place to go out in Brazil?
CARLOS FREIRE : Many different places. But I am not a great fan of clubs, I prefer to go to some music concert (we have really nice bands and different style of music in Brazil - Reggae, Rock). Hanging out with friends at the beach, go to some trip...

Ph. Michael Roberts

PONY RYDER: What do you most admire in Brazilian people?
CARLOS FREIRE : The energy.

PONY RYDER: Who is the most beautiful Brazilian model (female)?
CARLOS FREIRE : We have a lot of beautiful top models, it's hard...we have Isabeli Fontana, Adriana Lima, Giselle, Ana Claudia Michels... they are different beauties, I cannot pick only one.

Urban model mgmt

PONY RYDER: Favorite place to eat?
CARLOS FREIRE : Home! I can cook, so I love my own food, I'm a very creative cook, I'm always preparing exotic plates.

PONY RYDER: What would you say, what is the best Brazilian meal that we all have to try once we are in Brazil?
CARLOS FREIRE : Brazilian Barbecue

Rick Day via Made in Brazil

PONY RYDER: And finally, tell us something in Portuguese, for Pony Ryder!
CARLOS FREIRE : Paz, Amor e muita Positividade!

Mario testino for Vanity Fair

Paz, Amor e muita Positividade!

Exclusive interview with fashion model Carlos Freire is original work by Pony Ryder.

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